The number of active social media user had reached to 3.5 billion, almost half of the world’s total population are using social media. Most of the active user are accessing via mobile devices.
Online video
More than 4 billion people will watch online video content each month. Moreover, around 2 billion people will watch influencer’s vlogs each month in YouTube.
Snapchat
Snapchat has reached 369 million user by July 2019, the advertising reach has increased to 19 percent compare to last few months, it shows that Snapchat has an increasing trend.
Advertiser reach by platform
Facebook reached the most youngster, which is around 113 million user, while Twitter reached the least audience, it can reach 20 million user only.
